Project Showcase: Building a Kajabi Lead Magnet Funnel for Ready Set Grow

How a purpose-built lead magnet funnel gives Ready Set Grow’s new website a way to grow its audience from day one.

“I am amazed at how this is coming together, and how much thought and effort has gone into this.”

Joanne Tartaglio said that partway through our work together — and it captures something important about this project. Building a professional online presence isn’t just about having a beautiful website. It’s about making sure that the website has the tools to do its job.

In Part 1, we walked through the Kajabi website build that gave Ready Set Grow its professional home. This is Part 2 — the lead magnet funnel we built alongside it, designed to start growing Joanne’s email list from the moment the site went live.

Why a Lead Magnet Funnel Matters

A website without a way to capture leads is a missed opportunity. Visitors arrive, they look around — and then they leave, with no way for Joanne to stay in touch or continue the conversation.

A lead magnet funnel changes that. It gives visitors a reason to raise their hand, share their email address, and step into a relationship with Ready Set Grow — before they’re ready to buy.

For Joanne, that first touchpoint needed to reflect the same warmth, professionalism, and genuine helpfulness as the rest of her brand. So that’s exactly what we built.

The Lead Magnet: Shaping Your Startup for Success

Joanne had already done the hard work of creating her guide — Shaping Your Startup for Success — a PDF designed to help first-time entrepreneurs navigate every startup stage with clarity and confidence.

Our job was to give it a home, connect it to her audience, and make the whole experience feel seamless.

The guide itself is hosted on Amazon Web Services (AWS) S3 Storage. This means that if Joanne ever updates the guide with new content, she can replace the file without changing the URL — so anyone who has saved or bookmarked the PDF link will always find the most current version waiting for them.

What We Built

Opt-In Page

The opt-in page lives at ReadySetGrowBiz.com/success and leads with a clear, benefit-driven headline — Are you ready to transform your startup dream into reality? It speaks directly to Joanne’s ideal client: someone with a big vision who needs a practical roadmap to move forward.

The page is styled consistently with the Ready Set Grow brand, so visitors moving from the main site to the opt-in page experience one cohesive journey. Every element — the copy, the layout, the call to action — is designed to make saying yes feel easy.

Thank You Page

Once a visitor opts in, they land on the thank you page. This page confirms their guide is on its way and sets a warm, welcoming tone for what comes next. We also added a link to the Ready Set Grow blog, giving new subscribers somewhere to go while they wait — a place to keep reading, keep learning, and keep building their connection with Joanne’s work. It’s a small detail — but the moment after someone opts in is one of the highest-engagement moments in any funnel, and it deserves to be done well.

Email Welcome Sequence

The guide delivery is just the beginning. We set up a full email welcome sequence that delivers the guide and then walks new subscribers through a carefully considered journey — eight nurture emails that introduce Joanne, build trust, and gently move her audience toward the Ready Set Grow program.

For subscribers who join through the newsletter opt-in rather than the guide, a second nurture sequence runs in parallel — making sure every new contact receives a relevant, well-timed introduction to Joanne and her work, regardless of how they arrived.

Tags and Automations

This is where Kajabi automations do their quiet work — connecting every piece behind the scenes without Joanne having to manage it manually. Tags are applied automatically based on how a subscriber opts in, keeping Joanne’s list organised and her sequences running to the right people at the right time. It’s the kind of backend logic that’s invisible to the subscriber — but makes all the difference to how the funnel performs.

One Funnel. Two Entry Points. One Cohesive Experience.

What makes this funnel work isn’t any single piece — it’s how everything connects. A visitor lands on the opt-in page, downloads the guide, receives a warm and well-timed sequence of emails, and gradually comes to know and trust Joanne before they’ve spent a single dollar.

The two nurture sequences — one for guide downloaders, one for newsletter subscribers — mean Joanne can grow her list through multiple channels without her new contacts ever receiving something that feels out of place or out of order.

It runs quietly in the background, doing its job, while Joanne focuses on the work only she can do.

What Ready Set Grow Has Now

Joanne walked away from this project with a fully connected lead generation funnel — one that works around the clock to grow her audience, nurture her subscribers, and move first-time entrepreneurs one step closer to saying yes to Ready Set Grow.

Combined with the website build from Part 1, she has everything she needs to show up professionally online, attract the right people, and build the kind of relationships that turn into long-term clients.

If you missed it, read Part 1 — how we built Joanne’s Kajabi website from the ground up.

Are You Ready to Build Your Own Lead Magnet Funnel on Kajabi?

If you have a lead magnet ready to go — or you’re not sure where to start — I’d love to help you think through what a funnel could look like for your business.
Book a teatime chat with Natashia and let’s start the conversation.