Why Coaches and Course Creators Should Harness the Power of AI in Content Creation

content marketing online course online marketing Aug 22, 2023
Why Coaches and Course Creators Should Harness the Power of AI in Content Creation

AI is a powerful tool for creating (and enhancing) engaging content that will help you stand out online.

If I had to pick a theme for the year, I would have to say that Artificial Intelligence (AI) would definitely be up there as a contender. It has been all the talk in the digital marketing and tech world over the past year, especially with thanks to the release of ChatGPT.

Unless you have been living under a rock, I’m sure you have heard all of the hype around the release of ChatGPT, an Artificial Intelligence (AI) tool that has been trained to follow instructions in a prompt and provide a detailed response.

ChatGPT is not the first AI tool to be available but it is definitely the most popular one with 173 million users as of April 2023. One major benefit, in addition to it being one of the most powerful AI tools created for content creation, is the accessibility it provides by offering both a free and paid option.

There are many people who have jumped on board the AI train, especially in the last few months, and there are many others who are still hesitant to use any type of AI tool. I get it. I am definitely a late user myself, and I would even say a cautious user. As I’ve tested out different ways to use ChatGPT, I have come to understand the power of AI in content creation. From identifying content gaps to igniting inspiration, AI tools offer some key benefits that can help you to stand out online and create a lasting impact with your courses and coaching services.

AI is a tool to help enhance your marketing content. It should not replace your expertise, your brand voice, or your creativity.

Before I get into some of the benefits of using AI as a tool with your content creation, there are some potential drawbacks that I want to make sure you are considering.

The first is the possible implications for error, plagiarism, or bias in AI-generated content.

While AI is a powerful tool for content creation, it's not devoid of potential pitfalls. One of the primary concerns is the possibility of generating inaccurate or plagiarized content. AI is presenting answers from the data that it has access to but this doesn’t always ensure that you are being provided with accurate or unbiased content.

It is always important to use your expertise and knowledge when reviewing any AI-generated content for accuracy, originality, potential ethical considerations, and to check for factual information with outside sources. I don’t recommend using AI-generated content as the first and final piece of content you use but rather as a tool to generate ideas and enhance the content that you have previously created.

Secondly, there is the missing piece of human connection and emotional intelligence that no AI tool can replace (ever).

Authentic connection is one of the keys to building and growing a successful business today. The majority of people make purchasing decisions based on the emotional connection they have or experience with the brand. Therefore, including this emotional connection piece in your content, through shared experiences, personal insights and storytelling is imperative to connecting with your audience.

This can be a challenge when you begin to rely solely on using AI-generated content without any edits or additions. A response from AI will most likely lack the empathy and understanding that your experience, expertise and compassionate coaching and training provides. When you blend the AI-generated content with your authentic voice and brand, infusing your content with the emotional depth that forges lasting connections, you are helping your content to better stand out from everything else.

Now that we have addressed some of the drawbacks or concerns with using AI as a tool for your content creation, let’s take a look at the top three benefits.

The Top Three Benefits of Harnessing the Power of AI in Content Creation.

1. Inspires Your Writing

Writer's block can strike anyone, whether you are a seasoned coach and course creator, or in the beginning stages of your journey. Or, if you’re a mompreneur like myself, there are times when it can be difficult to find inspiration as you are juggling motherhood and entrepreneurial responsibilities.

When you are feeling uninspired and just keep staring at that blank screen or paper, AI can become a powerful tool for helping with your content creation. AI-generated prompts and ideas can serve as a springboard for your creativity. These prompts can spark new angles or concepts that you might not have considered on your own. As a result, you'll find yourself equipped with a treasure chest of starting points that set your creative juices flowing.

For myself, I have started to utilize ChatGPT to help with generating content ideas for writing blog posts, in addition to using it as a tool to better optimize an article that I have written. It is also a great tool to use to create multiple title ideas, meta descriptions and to help with repurposing the article by pulling social media post ideas from the article I’ve created.

By utilizing these AI-generated prompts, you'll be able to break through those creative barriers and offer your audience innovative content that captivates their attention on a consistent basis. No more letting writer’s block stop you from creating that next piece of content.

2. Informs Your Work

One of the most powerful benefits of incorporating AI into content creation is its ability to inform your work by identifying any content gaps. This can be helpful for any type of content creation, but especially with course creation.

As a coach or course creator, your aim is to provide comprehensive and insightful materials for your audience. AI-driven tools can analyze your existing content and reveal if there are any areas where additional information or perspectives are needed. By addressing these gaps, you will further enhance the educational experience of your learners and continue to establish yourself as a credible authority in your industry.

AI tools can also help in creating new resources, handouts, checklists or guides to include within the course that will further enhance the course and ensure your content is thorough, informative and helpful to your learners. Imagine the power of offering content that not only educates but also anticipates your audience's questions and concerns.

3. Efficiency with Your Time

This should probably be the number one benefit as everyone is always looking for ways to be more efficient with their time. And this is where AI truly shines! AI-powered tools can significantly speed up not only the content creation process but it can automate repetitive tasks that include gathering statistics, analyzing data, identifying trends and generating insights faster than our manual, human efforts can.

There are many ways you can use the power of AI tools to help you become more efficient with your time including:

  • Idea generation and feedback on your next course or product outline.
  • Generating ideas for marketing content including your article or podcast episode ideas, summarizing the key takeaways into a show notes page, creating the newsletter copy, and providing ideas for social media posts and images.
  • Creating email copy for newsletters, lead magnet funnels, and launches.
  • Creating sales copy for a new lead magnet, course, program or service.
  • Creating new resources whether it’s again for a new lead magnet, course, program, or service.

Again, there are so many other ways that you can take advantage of AI tools to help you become more efficient with your time. Efficiency frees you up to focus more of your time on those areas of your business that bring you joy (and revenue) – connecting with your audience, your clients and members in your programs, and more time to further develop your coaching or course offerings.

As a coach or course creator, harnessing the power of AI in your content creation can elevate your business to new levels. Whether it’s overcoming writer’s block, identifying content gaps, or reclaiming time through efficiency, AI can play a key role in kickstarting your content creation.

However, it’s essential to use AI with a level of cautiousness by recognizing the potential drawbacks including possible implications for error and the missing piece of human connection.

Remember that AI is a tool to help you grow your business. It should not replace your expertise, your brand voice, or your creativity. Any AI-generated content still needs your personal touch, your viewpoint, and your voice to stand out online.

By using AI as a powerful tool to enhance your unique expertise and authoritative voice, you can create content that captivates your audience, nurtures authentic connections, and showcases your commitment to creating a lasting impact.

Did you know that Kajabi has AI tools available to help you with your course creation and marketing copy?

As a Kajabi user, you have access to their powerful Course Creator wizard and Copy Assistant. If you haven’t yet checked these tools out, you can learn more here.  

Using tools like AI in your business can be a huge asset in helping you run a more efficient business. However, no matter what tools you have in your toolbox, the one thing they do not give you is accountability.

Yes, they can save you time and help you be more efficient with creating new content but they aren't going to remind you of upcoming (or past) deadlines or hold you accountable.

We are here to come alongside as your accountability partner and keep you consistent in your content creation based on your goals and dreams. Do you have course updates to make? Are you wanting to come out with a new mini course? Do you struggle with consistently staying on schedule for publishing that next blog article or podcast episode?

Book a quick teatime chat with Natashia to learn more about our Digital Marketing and Kajabi support services. We are here to help you stand out online, build authentic connections and create a lasting impact in this world – without the marketing or tech overwhelm.

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