3 Big Mistakes to Avoid When Migrating to Kajabi (and What to Do Instead)

Even experienced course creators can run into Kajabi setup issues—here’s how to avoid migration mistakes and create a smoother experience from the start.

If there’s one thing I’ve learned from helping clients move their digital businesses into Kajabi, it’s that even the most exciting transitions can come with unexpected challenges.

Maybe the core content is there. The emails are set up. The course is live. But something still feels… disconnected. The flow isn’t quite right. Links aren’t working as expected. Students are unsure where to click. And what started as a fresh start slowly starts to feel overwhelming.

Kajabi is built to simplify your business—but like any platform, the results depend on how it’s set up. And if you’re migrating over from a handful of other tools, it’s easy to carry over hidden friction without even realizing it.

Whether you’re preparing to make the move or you’ve already migrated and things aren’t running as smoothly as you’d hoped, this article is here to help. Below are three of the most common mistakes I’ve seen during Kajabi migrations—and what to do instead to get things back on track.

Mistake #1: Copying and pasting everything without auditing it

When you’re trying to get set up quickly, it’s tempting to just move your content from one platform to another without stopping to think it through. The problem? If your current setup is messy, duplicating it into Kajabi won’t magically fix anything—it just shifts the chaos to a new space.

✅ Do this instead:

Use your migration as a fresh start.

Before importing everything, take a step back and ask:

• What’s still relevant and aligned with where my business is going?
• What can be restructured or simplified?
• Are my offers still designed in a way that makes sense for how I want to work?

Start lean. Focus on what’s essential, and build from there. Your Kajabi site doesn’t need to launch with every single opt-in, offer, and automation you’ve ever created. It needs to launch with what matters now.

Mistake #2: Ignoring SEO and broken links

This one’s easy to overlook, especially if you’re focused on getting your content live and running. But SEO and links matter—especially if you’re migrating from an established site with existing traffic, blog posts, or indexed pages.

✅ Do this instead:

Take time to protect your visibility:

• Set up redirects for any old URLs that are changing
• Make sure your page titles and meta descriptions are filled in on every key page
• Test navigation links and buttons thoroughly
• Update any embedded links in course content or email automations

These small details make a big difference—not just for search engines, but for your user experience, too.

Mistake #3: Overcomplicating access and automations

Kajabi gives you powerful tools to deliver your content—but the more complex your structure is, the more room there is for something to break or confuse your clients.

It’s not uncommon to see five variations of the same course offer, overlapping automations that trigger multiple welcome emails, or logins that lead to empty dashboards. And often, these issues fly under the radar—until students start reaching out confused or something breaks mid-launch.

✅ Do this instead:

Keep it simple.

Map your customer journey on paper before building anything inside Kajabi. Think about:

• What should happen when someone buys?
• What’s the one email they should receive right away?
• Where should they land, and how should that experience feel?

Then test everything with a fresh email account—just like a brand-new client would. You’ll catch the hiccups before your audience does.

Bonus Mistake: Waiting too long to ask for help

Here’s something I often tell my clients: yes, you can figure it out on your own—but you don’t have to.

Trying to troubleshoot broken automations, clean up a cluttered site, or “make do” with an awkward setup will only take more time and energy the longer you leave it. Often, what you really need is a fresh set of eyes and a clear, actionable path forward.

Fix What’s Not Working—Then Flourish with Confidence

Kajabi is built to simplify and scale your business—but only if the foundation is solid. If you’ve already made the move and something still feels off (even if you can’t quite put your finger on it), you’re not alone—and you’re not behind.

Whether it’s confusing automations, disjointed navigation, or a site that just doesn’t feel aligned anymore, it’s all fixable. Sometimes, a fresh perspective is all it takes to uncover what’s not working and bring everything back into alignment.

🛠️ Book your Fix & Flourish Kajabi Site Audit and get a personalized report with clear, actionable recommendations to clean up your backend, simplify your systems, and turn confusion into clarity—so your Kajabi setup finally feels as polished and powerful as the work you’re doing.