Why Kajabi Maintenance Isn’t Optional — Even If Your Site Is Live
Oct 08, 2025
You’ve built your site, launched your programs, and shown up for your clients — but when was the last time you checked if Kajabi was showing up for you?
We don’t talk about it enough — but keeping your Kajabi site running smoothly takes more than just building it once and walking away.
Even the most beautiful, well-thought-out setup can quietly start working against you without regular check-ins and updates.
Not because you set it up wrong.
Not because you’re not tech-savvy.
But because the demands of day-to-day business — coaching, content creation, launches, client care — push backend maintenance to the bottom of the list.
And that’s when the quiet gaps start to form…
The Invisible Drag on Your Business
At first, it’s easy to brush it off:
- “I’ll update that link later.”
- “The sales page still works… it’s just a little outdated.”
- “I’m pretty sure that automation went out.”
But over time, the impact starts to add up.
One broken link here. An expired coupon there.
A replay that never got uploaded.
An opt-in form that stopped redirecting.
Individually, they feel like small things. But together? They quietly chip away at the trust you’ve built — and the results you’ve worked so hard for.
If It Feels Heavy, That’s Not a Failure — That’s Capacity
The most common thing I hear from clients?
“I thought I could manage this myself… and I did, for a while. But now I’m just constantly behind.”
Here’s what I tell them (and maybe what you need to hear today):
This isn’t about whether you’re capable.
It’s about whether it’s the best use of your energy.
When you’re running a business, every task carries an opportunity cost — and time spent troubleshooting Kajabi is time not spent coaching, creating, or growing.
And even when you’re not doing the maintenance… it’s still taking up space in your brain.
That mental load? It’s exhausting.
What Inconsistency Really Costs You
Here’s what’s often at stake when your Kajabi setup gets stuck in “set it and forget it” mode:
🧠 Mental Load: Always feeling like there’s something you should be doing in Kajabi (but you’re too tired to deal with it).
💸 Lost Revenue: Broken buttons, outdated sales pages, misfiring automations — they’re easy to miss, but they directly affect your income.
⏳ Stalled Momentum: Every manual fix pulls you out of deep work and slows down your launch, your growth, or your creative process.
😞 Audience Experience: If your platform feels clunky, inconsistent, or dated — your audience will notice (even if they never say it out loud).
Noticing the Gaps? Start Here.
If you’ve been feeling that low-grade tech anxiety — like something’s off, but you can’t quite put your finger on it — I’ve got a simple way to start.
🎯 The Kajabi Maintenance Checklist: Quick Wins for Peace of Mind
This quick checklist covers the behind-the-scenes work that keeps your Kajabi site running smoothly — clients and content — not your contact forms.
And If You’re Already Tired of Doing It All Yourself…
I’m excited to share something new I’m working on soon — a way to get reliable, expert Kajabi support without the cost (or stress) of hiring a full team.
It’s designed for coaches and course creators who want to stay in their zone of genius — while knowing their Kajabi site is being cared for behind the scenes.
More details coming soon.
But if Kajabi maintenance has been weighing on you lately? You’re not alone — and I’ve got you. ✨
